Reader Analysis Chart

For the second week of Technical Writing class, I had to create a Reader Analysis Chart that focuses on the readers needs, values, and attitudes whenever they are making an important decision.

This is the photo I had to review for this weeks discussion board. I was required to write a memo to my professor which included my Reader Analysis Chart which is shown below. This chart discusses the primary, secondary, and tertiary readers needs, wants, and values. The Reader Analysis Chart was very helpful when creating a reader's profile.

Word Count: 338

Date:                January 19, 2017

To:                  Jeanette Dick

From:               Mallory Mobley M.M.

Subject:            Audience Analysis

Dear Mrs. Jeanette Dick:

While I was reading Chapter 2 in “Technical Communication Today”, I noticed the main points talked about in the chapter were developing and using a comprehensive reader's profile. To develop a reader’s profile you must identify your readers, then identify your readers’ needs, values, and attitudes, and finally identify the contexts of how the reader will experience your document. By following these steps you will ensure that you have created the most efficient readers profile.

In “Technical Communication Today”, there is a Reader Analysis Chart on page 22. This chart will help me better understand my readers. It will help me identify my reader’s needs, values, and attitudes toward the product on Figure 2.7. The Reader Analysis Chart will also show how the product anticipates these readers’ needs.  

Readers	Needs	Values	Attitudes
Primary (Consumers)	Enjoyment Visual aids with text	Creativity Independence	Thrilled and enthusiastic
Secondary (Stores/Companies)	Appealing Specific facts about   product	Cost-efficient Public entertainment	Optimistic and anxious
Tertiary (Store-Competitors and Reporters)	Reliable information about the product	Environmental, geographic and social concerns	Open-minded and cautious

After reviewing Figure 2.7 on page 34, I identified the primary, secondary, and tertiary readers. The primary readers are the parents and children interested in buying the Lego product. The secondary readers are the stores trying to sell the Lego product to consumers.  The tertiary readers would be the reporters and company's competitors. Then I guessed about the need, values, and attitudes of these readers. The primary readers are searching for a product that is entertaining while promoting individual creativity and independence. The secondary readers need a product that is appealing, keeps the public entertained, while being cost-efficient. The tertiary readers need reliable information about the product to evaluate and report the company's product.

In conclusion, the Reader's Analysis Chart was very helpful in understanding the reader's profile. When you are creating a document or presentation, always anticipate your reader’s needs, wants, and values.